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Electric Vehicles Ready to Shock With Price Parity Against Gasoline Cars This Year

In recent years, the rise of electric vehicles (EVs) has been nothing short of remarkable. With the once lofty price tags now rapidly diminishing, EVs are edging closer to becoming a cost-competitive alternative to their gasoline counterparts.

The convergence of factors such as increased competition, government incentives, and falling battery material costs has paved the way for a seismic shift in the affordability of electric vehicles.

In this blog, we delve into the transformative journey of EVs, exploring how they are revolutionizing the automotive industry. If you’ve been hesitant about making the switch to electric, now might be the perfect time to take a closer look.

With falling prices, increased affordability, and a range of government incentives, electric vehicles are no longer just a luxury for the few but a viable option for the many. It’s time to embrace the electrifying future and bid farewell to the days of skyrocketing gas prices.

Join us as we uncover the latest developments, the impacts of EV affordability, and the potential for a world where electric vehicles become the new norm.

Electric Vehicles to Shock With Price Parity Against Gasoline Cars

Electric Prices Vs Gas Prices

In a remarkably short span of time, the sticker prices of electric vehicles (EVs) have been rapidly approaching the point where they could soon rival gasoline cars in terms of affordability.

Several reasons have made electric vehicles more affordable and available to people. These include more companies entering the market and competing with each other, government programs that encourage the use of electric vehicles, and the decrease in prices of battery materials like lithium.

In fact, some mass-market models are expected to reach the tipping point this year, while certain luxury vehicles are already priced competitively with their gasoline counterparts. All the more reason to be happy and eye all those attractive upcoming EVs.

The declining prices of electric vehicles are expected to continue on a downward trajectory as major players in the industry, including Tesla, General Motors, and Ford Motor, along with their battery suppliers, establish new factories and reap the benefits of cost savings through mass production. Moreover, other automakers like Volkswagen, Nissan, Toyota, and Hyundai are introducing their own new electric vehicles, which will further intensify the competition in the market.

A good example that shows how electric vehicles are becoming more affordable is the battery-powered version of General Motors’ Equinox crossover. It will be available in the coming months and is expected to cost around $30,000, according to the company.

Although this is $3,400 more expensive than the cheapest gasoline-powered Equinox, taking into account government incentives can make the electric Equinox a more affordable choice.

The convergence of various factors is pushing electric vehicles towards price parity with gasoline cars, and the benefits of owning an EV extend beyond cost savings. Electric vehicles are known for their environmental advantages, as they produce zero tailpipe emissions, contributing to cleaner air and reduced greenhouse gas emissions.

Price Parity Evolution

Due to a combination of factors, the production costs of electric vehicles (EVs) are poised to undergo a significant decline in the coming years.

Given the fiercely competitive nature of the automotive industry, it is highly likely that automakers will pass on a substantial portion of these savings to consumers by lowering the prices of EVs.

One key driver behind the reduction in costs can be attributed to advancements in battery technology.

Historically, the battery pack has been the most expensive component in an EV, contributing to their higher price tags compared to traditional vehicles. However, the cost of batteries has been steadily decreasing since the introduction of modern EVs, primarily due to technological improvements and economies of scale resulting from higher production volumes.

As the cost of batteries keeps going down, car companies are figuring out ways to make their manufacturing more efficient and take advantage of producing a larger quantity of vehicles. This helps them lower the overall cost of making electric cars and compete in the market.

Reason Why EVs Are More Affordable Now

In a rapidly evolving landscape, the affordability of electric vehicles (EVs) has witnessed a remarkable transformation in a remarkably short span of time. Through factors such as heightened competition, government incentives, and declining battery material costs, EVs have become significantly more accessible to consumers.

In fact, the tipping point where some mass-market models achieve cost parity with their ICE counterparts is expected to be reached this year, while certain luxury EVs are already priced better than their gas competition.

This shift towards affordability is poised to continue as industry giants like Tesla, General Motors, and Ford, in collaboration with their battery suppliers, establish new factories to capitalize on the advantages of mass production.

Automakers such as Volkswagen, Nissan, and Hyundai are making their mark in the electric vehicle market, intensifying the competition.

To give you some perspective, General Motors’ upcoming battery-powered Equinox crossover will have a starting price of approximately $30,000, slightly higher than the gas version. However, when considering government incentives, the electric Equinox is expected to emerge as a cheaper alternative.

One of the main drivers behind the recent price cuts in electric vehicles was the Inflation Reduction Act, a legislation passed by Democrats in Congress that offers tax credits of up to $7,500 for electric car buyers.

To qualify for these tax credits, battery-powered or plug-in hybrid sedans must be priced below $55,000, while pickups and sport utility vehicles must have a retail price below $80,000. Automakers like Ford & Tesla will benefit the most by reducing their prices with tax credits.

This strategic move allows manufacturers to attract more potential buyers by making their vehicles eligible for these incentives, ultimately making electric vehicles more appealing and affordable in the market.

Another significant factor in driving down costs and making electric vehicles more price competitive is the subsidies provided to battery manufacturers in the United States. As part of the Inflation Reduction Act, these subsidies aim to establish a domestic supply chain and reduce reliance on China for battery production.

These subsidies can potentially reduce the cost of manufacturing electric vehicles by up to $9,000. When combined with the tax credits for buyers of electric cars, these incentives have the potential to accelerate the achievement of price parity between electric vehicles and gasoline cars.

According to the International Council on Clean Transportation, a research and advocacy group, this could occur as early as this year, which is three to five years earlier than it would have been without such incentives.

Cost Of Ownership

Just a few months ago last year, the landscape for electric vehicle buyers was quite different. Long waiting lists and dealers marking up prices by significant amounts were common sights. Remember how some used electric vehicles were even selling for more than brand-new ones due to the high demand for immediate ownership?

At the end of 2022, electric vehicles had an average price of $61,488, which was higher than the average price of all passenger cars and trucks, $49,507, as reported by the Kelley Blue Book.

However, the situation has since undergone a shift. While waiting lists still exist for certain models like the Ford F-150 Lightning pickup truck or Cybertruck if you may, it has become notably easier and more cost-effective to find and purchase both new and used electric models.

The turning point came in January this year when Tesla began slashing prices for their best-selling electric cars, the Model 3 and Model Y, by several thousand dollars.

Currently, the starting price of the Tesla Model 3 is $43,500 before government incentives, making it around $300 less expensive than the cheapest BMW 3 Series sedan. Similarly, the Model Y is also priced at $55,000 before tax credits and provides strong competition to the Lexus RX in terms of cost.

This price adjustment from Tesla has acted as a catalyst, signaling a break in the trend of rising prices for electric vehicles.

But if we compare the entry-level trims like the 2023 Chevrolet Bolt EV which has a price range of $25,600 to $28,800 MSRP and the 2023 Mazda 3 with a lower MSRP of $22,550 to $35,300, it’s important to consider the overall costs of vehicle ownership over a five-year period.

While the Chevrolet Bolt EV offers a spacious cabin, a large range, and well-rated handling as an electric vehicle, the Mazda 3 is a popular gas-powered option known for its premium interior, smooth ride, and turbocharged engine.

In terms of costs, factors such as taxes, fuel expenses, and other related costs will vary depending on the location and individual driving habits.

When considering these costs over a five-year ownership period, it’s crucial to evaluate the specific tax incentives and rebates available for electric vehicles in your region.

Electric vehicles generally have lower fuel costs due to their reliance on electricity, which can often be cheaper than gasoline. Also, electric vehicles tend to require less maintenance and have fewer moving parts, potentially reducing maintenance and repair expenses compared to traditional gas-powered vehicles.

However, it’s important to note that charging infrastructure and availability may also influence the overall convenience and cost of ownership for an electric vehicle.

Ultimately, the decision between a Chevrolet Bolt EV or a Mazda 3 will depend largely on individual preferences, driving needs, and the specific costs associated with owning and operating each vehicle in the chosen location.

Considering factors such as tax incentives, fuel costs, and overall expenses over the course of five years can help inform the choice between these two vehicles and determine which option provides the best value and affordability for the prospective owner.

Why Electric Vehicles Are Better?

Electric vehicles offer several advantages over traditional internal combustion engine (ICE) vehicles, making them a compelling choice. Here are some reasons why electric vehicles are better:

Environmental Benefits

Electric vehicles produce zero tailpipe emissions, resulting in cleaner air quality and reduced greenhouse gas emissions. By shifting from fossil fuels to electricity as their primary energy source, EVs contribute to mitigating climate change and reducing dependence on finite oil reserves.

Energy Efficiency

Electric motors are far more efficient when you compare them with internal combustion engines. EVs convert a higher percentage of energy from the grid into power at the wheels, resulting in better energy efficiency and reduced energy waste. This efficiency translates to longer driving ranges and the ability to travel more miles per kilowatt-hour of electricity compared to gasoline.

Lower Operating Costs

Electricity is generally cheaper resulting in lower fuel costs per mile when you drive an EV. Also, EVs come with fewer moving parts that require less maintenance. No need for oil changes, spark plug replacements, or complex engine maintenance leads to long-term savings for owners.

Quiet and Smooth Driving

Electric vehicles offer a quieter and smoother driving experience compared to their gasoline counterparts. With no internal combustion engine noise, EVs provide a more serene driving environment, contributing to reduced noise pollution in urban areas.

Advancements in Charging Infrastructure

The charging infrastructure for electric vehicles is continually expanding, with an increasing number of public charging stations and at-home charging solutions. This infrastructure development addresses a range of anxiety concerns, making EV ownership more convenient and accessible.

Government Incentives

Many governments across the globe offer numerous incentives to promote electric vehicle adoption. These incentives include tax credits, rebates, and grants, which can significantly lower the upfront cost of purchasing an EV and make them more affordable for consumers.

What To Expect In The Future?

While electric vehicles may still face challenges such as limited charging infrastructure in some regions and higher upfront costs compared to traditional vehicles, the ongoing advancements in technology, falling prices, and increasing environmental consciousness are driving the rapid growth and adoption of electric vehicles globally.

Brian Moody, the executive editor for Kelley Blue Book, noted that Tesla recognized the rise in competition and the quality of offerings from other manufacturers.

He highlighted the impact of Tesla’s price reductions, stating that when the leading seller in a particular segment lowers prices, it has a ripple effect on the overall market average. This signifies a significant shift in the dynamics of the electric vehicle market, with manufacturers responding to the changing landscape by adjusting their pricing strategies to stay competitive.


Undoubtedly, the primary hurdle hindering widespread electric vehicle adoption from the perspective of potential car buyers is a straightforward one: the initial purchase price is higher compared to traditional vehicles, and the range anxiety.

While studies consistently show that EVs can offer a lower total cost of ownership, with examples such as the surprising affordability of owning a Tesla Model 3 compared to a Toyota or other ICE options. Many buyers still tend to focus solely on the sticker price displayed at the dealership while making a purchase.

Consequently, EVs still generally command significantly higher purchase prices than their fossil fuel-powered counterparts that are deemed “comparable.” Despite the financial advantages in the long run, the perception of higher upfront costs remains a key factor inhibiting broader acceptance of EVs among consumers.

Now better prices do make buying EVs a better option as automakers like Tesla drops prices as production becomes cheaper. However, there are potential challenges that could affect the advantages of electric vehicles (EVs).

One concern is the limited availability of lithium, a key material for EV batteries. If there is a shortage of lithium, it could lead to higher prices for EVs. Also, new regulations for the $7,500 tax credits will require EV batteries to be made in the United States, Canada, or Mexico using materials from North America or another U.S. trade partner. It’s not clear yet how many vehicles will meet these requirements.

It is definitely better news to know the price parity is getting closer and numerous automakers are coming up with EV options making the competition smoother than ever for buyers.

Purnima Rathi
Purnima Rathi
Purnima has a strong love for EVs. Whether it's classic cars or modern performance vehicles, she likes to write about anything with four wheels, especially if there's a cool story behind it.


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