Tesla has long been known for its audacious approach to marketing, often using playful jabs and trolling tactics aimed at competitors in the automotive industry. From Elon Musk’s cheeky tweets to the company’s unconventional product announcements, Tesla’s brand persona is anything but traditional.
The latest in Tesla’s series of trolling acts has caught the attention of both fans and critics alike. The company has wrapped its highly anticipated Tesla Cybertruck in a way that it resembles a Toyota Tundra, one of the best-selling pickup trucks in the United States. This move has sparked a flurry of conversations and debates, setting the stage for an intriguing discussion on what Tesla aims to achieve with this playful maneuver.
Tesla Cybertruck Green Tundra Wrap
Tesla recently wrapped one of its Cybertruck in a striking green shade. This was no ordinary choice of color. The green wrap was specifically designed to mimic the Toyota Tundra which is one of the best-selling pickup trucks in the United States. The wrap was spotted in public, and photos quickly made their rounds on social media, igniting discussions and speculations on Tesla’s intentions.
What makes this act even more intriguing is the choice of green used by Tesla. While Toyota offers an Army Green option for the Tundra, Tesla’s chosen shade was far from subtle. The loud, almost garish, green used for the Cybertruck wrap contrasts sharply with Toyota’s more subdued and sophisticated Army Green.
This deliberate choice of an unattractive green shade adds another layer to Tesla’s trolling act, making it clear that the company is not just mimicking Toyota but also throwing a playful jab at its design choices.
The wrapped Cybertruck was discussed in a thread on the Cybertruck Owners Club forum, where members of the EV community shared their thoughts and speculations.
We’ve seen the $TSLA #Cybertruck 150 now meet the #Cybertruck Tundra
Who drove it better ?
Video credit – @CybertruckOC pic.twitter.com/d8f1xKdqDS
— The EV Guy (@The_EVGuy) August 27, 2023
Tesla’s Trolling History
Under the leadership of its charismatic CEO Elon Musk, Tesla has never shied away from taking playful jabs at competitors. One of the most memorable instances was when a Cybertruck prototype was wrapped to resemble a Ford F-150. This was not just a visual trick; Tesla even released a video of the Cybertruck in a tug-of-war with the F-150, showcasing its superior towing capabilities. The act served as a direct challenge to Ford, a dominant player in the pickup truck market, and generated a lot of buzz on social media.
Elon Musk himself has been vocal about his views on traditional pickup truck designs, often criticizing them for their lack of innovation. In various interviews and tweets, Musk has stated that traditional pickup designs “haven’t changed much in 30 years,” implying that the market is ripe for disruption. His comments set the stage for the Cybertruck, a vehicle that aims to redefine what a pickup truck can be, both in terms of design and functionality.
This history of trolling acts and bold statements adds a layer of intrigue to Tesla’s marketing strategies, keeping the automotive world on its toes as it eagerly awaits the company’s next move.
Tesla’s Unique Marketing Approach
Tesla’s decision to wrap the Cybertruck in various designs, including the most recent one mimicking the Toyota Tundra, has led to increased speculation about the company’s motives. Traditionally, Tesla has rarely used wraps on its prototype vehicles, making the Cybertruck an exception. This has led some to wonder if Tesla is in a testing phase, exploring different wraps that could potentially be offered as customization options for future Cybertruck owners.
Look at the new Cybertruck wrap I just saw in San Carlos! @elonmusk @SawyerMerritt @BLKMDL3 @WholeMarsBlog @farzyness pic.twitter.com/QcunOpoAEv
— Chase Heibel (@ChaseHeibel) August 26, 2023
On the other hand, the timing of this Cybertruck wrap could also indicate a strategic marketing move. Tesla is known for its unconventional marketing tactics that often bypass traditional advertising channels. By wrapping the Cybertruck in eye-catching designs and letting it be spotted in public, Tesla ensures that the vehicle stays in the news and social media discussions. This keeps the community engaged and builds anticipation for the Cybertruck’s official launch, without the need for costly advertising campaigns.
Whether it’s a testing phase or a calculated marketing strategy, Tesla’s increased use of wraps on the Cybertruck has certainly added another layer of intrigue to the vehicle’s already highly anticipated launch.
Conclusion
Tesla’s latest trolling act of wrapping the Cybertruck to resemble a Toyota Tundra has had a multi-faceted impact. On one hand, it has reinforced Tesla’s brand image as a disruptive and audacious player in the automotive industry. The act has not only entertained the EV community but also ignited discussions about Tesla’s marketing strategies and the Cybertruck’s unique design features. It serves as a reminder that Tesla is not just another automaker but a company willing to push boundaries and challenge the status quo.
As for the upcoming Cybertruck launch, this trolling act adds another layer of excitement and anticipation. It keeps the Cybertruck in the headlines and the conversations, ensuring that interest in the vehicle remains high as the launch date approaches. Whether you view Tesla’s trolling acts as clever marketing or mere distractions, one thing is clear: they succeed in keeping the spotlight firmly on Tesla, making the Cybertruck one of the most eagerly awaited vehicles in both the electric and traditional automotive markets.
