Tesla’s CEO Elon Musk has made another bold statement about the company’s new Cybertruck. He said the goal of this truck is “to kick the most amount of ass possible”. The Cybertruck was revealed last year to much pomp and show, upon its debut it received a mixed reaction from the public. Some people thought it looked extremely futuristic and it looks like something that would be driven on Mars by NASA, while others thought it looked just hideous, and it was designed by a 10-year-old using a ruler and a pencil. Anyway, the truck sure did make money for Tesla as it received almost 250000 pre-orders just after the unveiling.
Did Tesla study the market before the Cybertruck’s debut?
Elon, however, knew that the truck would not be to everyone’s tastes and the “Pick-up Truck traditionalists” would probably look at it with disdain, on the Automotive News Podcast, Mr. Musk was asked Tesla did any customer research to find out information about their tastes and preferences before the Cybertruck was conceived, to which he burst out laughing and replied “Customer research? We just made a car we thought was awesome and looks super weird. I just wanted to make a futuristic battle tank — something that looks like it could come out of Blade Runner or Aliens or something like that but was also highly functional.” Only Elon Musk could design something that looks as outrageous as the Cybertruck and still make it a sales success.
Tesla’s backup plan
But Tesla wasn’t really going all guns blazing with the Cybertruck, even before the debut of the truck Elon Musk had said that Tesla could always build a traditional pick-up truck on the Cybertruck’s platform if it wasn’t well-received, this means that Tesla had a contingency plan if things went south, Mr. Musk commented “It can be a better sports car than a Porsche 911, a better truck than an F-150, and it’s armored and looks sort of kick-ass from the future. That was the goal, recognizing this could be a complete failure. But I wasn’t super worried about that because if it turns out nobody wants to buy a weird-looking truck, we’ll build a normal truck, no problem. There are lots of normal trucks out there that look pretty much the same; you can hardly tell the difference. And sure, we could just do some copycat truck; that’s easy. So that’s our fallback strategy.”
The Cybertruck Domination
But fortunately for Tesla, the company received more than 650000 orders for the Cybertruck till date. Despite its quirky design, Tesla is hoping to use the Cybertruck to crush the competition and make the truck the market leader in the pick-up segment, both in performance and function. The Billionaire CEO said “We’re really, fundamentally making this truck as a North American ass-kicker, basically. The goal is to kick the most amount of ass possible with this truck. We want it to be something you could use to tow a boat, a horse trailer, pull tree stumps out of the ground, go off-roading and you don’t have to worry about scratching the paint because there is no paint. You could just be smashing boulders and be fine.”
The Cybertruck, according to Tesla is one of the most rugged and hardcore utility vehicles you buy, with its ballistic performance and functionality, it sure does have what it takes to be one of America’s top-selling pick-up trucks. Elon Musk jokingly said that this vehicle was designed to survive the apocalypse with its bulletproof body. Why is the Cybertruck bulletproof? The answer to that is “why not”, it wouldn’t hurt if your pickup is bulletproof, would it?
Tesla is planning to bring the Cybertruck production by late 2021, Tesla will start by offering the two higher-end versions of the electric pickup truck starting at $50,000 and with up to 500 miles of range on a single charge.