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Zeekr Throws Down the Gauntlet to Tesla Saying “Plaid Is Dull” but the Gauntlet Isn’t as Mighty

In a bold move that has ignited the EV community, Zeekr, the electric car brand under the esteemed Chinese Geely Group, has taken the stage to challenge the mighty Tesla Plaid. Zeekr’s forthcoming performance version, the Zeekr 001 FR, isn’t just another EV; it’s poised to reshape the perception of high-performance electric vehicles.

Let’s delve into the details and explore what makes the Zeekr 001 FR a compelling rival to the Tesla Plaid.

Zeekr 001fr tweet

The Tweet That Ignited the Fire

Zeekr Global’s recent tweet has turned heads in the EV world. With the words “Plaid is dull,” Zeekr has made its intentions clear—this isn’t just a new EV; it’s a game-changer. The decision not to directly name the Tesla Plaid in the announcement speaks volumes about the level of competition Zeekr aims to bring.

By choosing not to explicitly mention the Tesla Plaid, a dominant player in the high-performance EV segment, Zeekr Global has spoken volumes about its ambition and confidence. This omission is deliberate, signaling that the Zeekr 001 FR is not just entering the market but is entering as a formidable contender, ready to challenge the established norms and elevate the standards for high-performance electric vehicles.

The carefully chosen words of the tweet, “Plaid is dull,” are a strategic combination of acknowledgement and assertion. Zeekr recognizes the capabilities of the Tesla Plaid while asserting that the Zeekr 001 FR will transcend traditional metrics of performance. It suggests that the Zeekr 001 FR is not content with being another powerful EV; it aspires to be innovative, groundbreaking, and a catalyst for change within the EV industry.

Zeekr 001fr interior

Zeekr 001 FR Specs

The forthcoming Zeekr 001 FR is poised to be a game-changer, with a tantalizing glimpse into its potential and performance. Zeekr has provided a sneak peek into what this electric marvel brings to the table, showcasing both the aesthetic and technical aspects that promise to set it apart.

Power and Precision

The high-end variant of the Zeekr 001 FR boasts a 580km (about 360 miles) cruising range, a figure that addresses one of the critical concerns for EV enthusiasts. But it’s not just about range; it’s about the thrill of acceleration. The Zeekr 001 FR sprints from 0 to 100 km/h (0 to 62 mph) in a blistering 3.8 seconds, delivering an exhilarating rush that’s sure to leave a lasting impression.

Its dual-motor powertrain, producing 536 horsepower (400 kilowatts) and a robust 516 pound-feet of torque, positions the Zeekr 001 FR as a force to be reckoned with on the road. All of this impressive performance comes at a competitive price of $74,000, making the Zeekr 001 FR a tantalizing proposition for those seeking a thrilling electric driving experience without breaking the bank.

Zeekr 001fr Front

Aero Kit Transformation

The teaser image released by Zeekr is a statement in itself. The Zeekr 001 FR’s transformation is aimed at elevating its performance to a level that demands attention. The inclusion of larger air intakes, additional spoilers, splitters, and a prominent rear spoiler doesn’t just enhance the visual appeal.

it’s a clear indicator of the beastly performance that the Zeekr 001 FR is expected to deliver. Each element is meticulously designed to optimize aerodynamics, ensuring that the car not only looks aggressive but also cuts through the air with unparalleled efficiency, a vital factor in the world of high-performance electric vehicles.

Zeekr 001fr Rear

Tesla Model S Plaid Specs

In the realm of high-performance electric vehicles, the Tesla Model S Plaid stands as a formidable powerhouse, boasting a level of power and performance that has left enthusiasts and competitors alike in awe. Every facet of the Plaid has been meticulously engineered to redefine what’s possible in the world of electric mobility.

Tesla Model S Plaid


The Tesla Model S Plaid is more than just an electric car; it’s a testament to the remarkable capabilities of electric engineering. With not one, not two, but three electric motors, this beastly vehicle harnesses a staggering 1,020 horsepower, equivalent to approximately 1,420 Nm of torque. This level of power catapults the Plaid from 0 to 100 km/h (0 to 62 mph) in a mind-bending 1.99 seconds.

This acceleration isn’t just impressive; it’s a feat that redefines the very concept of speed, setting a new standard for electric performance.

Speed and Range

The Plaid doesn’t stop at acceleration, it’s designed to conquer the open road with exceptional velocity. Its top speed soars to an astonishing 200 miles per hour, placing it in the elite club of supercars. This isn’t just an electric sedan; it’s a vehicle that can hold its own against the most powerful internal combustion engine sports cars. The Plaid’s ability to maintain such high speeds is a testament to the efficiency and aerodynamic prowess of electric drivetrains, a glimpse into the future of high-speed, zero-emission transportation.

While many high-performance cars often sacrifice range for power, the Tesla Model S Plaid strikes a remarkable balance. Its range of 396 miles provides a level of practicality that’s essential for everyday use. This figure solidifies the Plaid’s position not only as a performance icon but as a vehicle that can seamlessly handle longer journeys, making it a versatile choice for both exhilarating drives and daily commutes.

The Zeekr Challenge: A Bold Declaration

Zeekr, the ambitious force behind the upcoming Zeekr 001 FR, has thrown down the gauntlet with a daring claim: the Tesla Plaid is dull. This audacious assertion, while seemingly pitting the underdog against the undeniable power of the Model S Plaid, unveils an intriguing narrative in the world of high-performance electric vehicles.

Zeekr’s confidence in the Zeekr 001 FR’s capabilities is palpable. By making such a statement, Zeekr isn’t just engaging in casual banter; it’s signaling a belief in its own product’s potential to disrupt the established order. It’s a message that resonates with a spirit of innovation, the cornerstone of the EV industry.

A David vs. Goliath Narrative

On the surface, the contrast between the Tesla Model S Plaid’s record-breaking performance and Zeekr’s claim may appear stark. The Plaid’s acceleration, top speed, and range are the stuff of legends, setting a benchmark that has raised the bar for high-performance electric cars. However, within Zeekr’s bold declaration lies the spirit of a challenger, ready to take on the giants of the industry.

Zeekr’s statement doesn’t just serve as an assertion of its product’s potential; it is a declaration of intent. It underscores the belief that the Zeekr 001 FR represents more than just another high-performance EV; it’s a vision of what high-performance electric vehicles can be in the future. Zeekr’s determination to upstage the Plaid speaks volumes about their commitment to innovation, their confidence in their engineering, and their desire to push the boundaries of electric mobility.

Marketing Tactic and Aspiration

It’s essential to consider the context of this claim. While it might seem audacious, it’s not uncommon for companies, especially emerging players, to employ bold marketing tactics to garner attention. Zeekr, aware of its current standing relative to the Model S Plaid, is using this declaration to fuel curiosity, generate buzz, and create a narrative around its product.

This tactic, while strategic, also reflects an aspiration—a desire to evolve and innovate until they can stand shoulder to shoulder with the established giants.


As the Zeekr 001 FR prepares to enter the stage, challenging the Tesla Plaid, the EV community eagerly anticipates a thrilling rivalry that will redefine what’s possible in the realm of electric vehicles. With innovation, performance, and pricing as key battlegrounds, the showdown between these two titans will shape the future of EVs and accelerate the advancement of electric mobility, leaving consumers as the ultimate beneficiaries.

Saurav Revankar
Saurav Revankar
Saurav is a distinguished expert in the electric vehicle (EV) industry, known for his in-depth knowledge and passion for sustainable technology. With a particular focus on Tesla, he provides insightful analysis and comprehensive reviews that make complex EV topics accessible and engaging.


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