Tesla is one such company that can make news at all times, even when it is not doing well globally. Tesla sales are not doing so great in Europe, except for this one country where Tesla is on a roll.
News from Norway is going to boost Tesla’s spirit, which is a bit grim because of the falling sales around the world this year. According to the latest reports, the Tesla Model Y has done incredibly well for automakers in Norway so far.
Here’s everything you need to know!
Tesla Model Y Is on a Roll in Norway
In May alone, the EV giant sold 2,600 cars, a massive 213% increase from last year. Leading the charge to glory is the brand-new updated version of the ever-popular Model Y. The refreshed version saw a lot of love in the country, where as many as 92.7% of vehicles sold are EVs.
The Model Y refresh is still holding its crown as Norway’s best-selling car for the third year straight. Here are some highlights:
- 92.7% of vehicles sold in Norway are EVs.
- Tesla sales saw a 213% increase from last year
- Tesla sold 2346 Model Ys out of 2,600 Tesla EVs in Norway in May
- Out of 2029 cars, 558 are Tesla Model Y sales in June so far
- Tesla Model Y tops the EV chart for 3 years in a row
- Yearly Sales are 8.3% more in 2024
According to the Norwegian Road Traffic Information Council, the Tesla Model Y is leading the charge in total sales of EVs in Norway this year.
Tesla Model Y Is A Ray of Hope
Christian Bu, head of the Norwegian association, said in an interview that the Tesla Model Y checks a lot of boxes for Norwegians. He called out how the updated AWD, ground clearance, and plenty of space-like features add to the value of Model Y.
A Reddit user pointed out that these numbers are coming from people who were waiting for the refresh launch, and it is eventually going to slump.
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Tesla Is Not Doing Well Globally
Tesla is going through a tough time in most of Europe this year as we covered in our earlier post. In Sweden alone, the sales dropped by 53.7% while Denmark saw a sharp 30.5% dip.
Even the Netherlands saw a drop of 36%, but things looked worse in France and Portugal, where sales fell by 67% and 68%. Spain seemed a bit better, with only a 19% drop. However, the overall EV market in Spain actually grew by 91% in May.
So, while other electric car brands were booming and making good sales, Tesla fell further.
Why The Drop?
Tesla is in a phase of expanding and transitioning to a newer line-up, but a part of it comes down to its timing. Tesla is taking its sweet time updating production lines in the first half of 2025 to launch new models.
The refreshed Model Y is only now reaching key markets, so the slowdown may be temporary. However, the upcoming Robotaxi and any other new updated versions are still long pending for launch. Also, there’s another factor of Elon Musk’s publicly supporting far-right politics in the U.S. that’s a turn-off for European buyers.
And yet, amid the chaos, the Model Y sales are doing great, not just in Norway but also in Australia.
In May, the Model Y made up 3,580 of Tesla’s 3,897 total sales down under. That’s a 122.5% jump over May 2024. It was Tesla’s best month in Australia since June last year and its strongest May since 2023.
Bottomline
It’s clear Tesla is still banking on its updated Model Y wave and hoping it carries into the second half of 2025 as well. However, Tesla’s biggest bet now is its upcoming Robotaxi platform, which is set for debut on June 12. With sales dipping in key regions and people’s sentiment wobbling from Tesla, all eyes are on what Elon has in the pipeline next.
