Something has gone wrong with Tesla’s operation in Sweden, and the company’s progress there has now been stopped. Due to recent circumstances in the country, the previously record-breaking figure achieved in 2024 has given way to a reduction in deliveries of over 80% in April 2025. Only 203 Tesla cars were registered in April this year, compared with a monthly average of 1825 cars in the last year.
The company has, on average, delivered only 533 cars monthly up to this year, a whopping 71% drop in the delivery of vehicles in Sweden. The increase in price to customers has occurred despite new models such as Model Y All-Wheel Drive (AWD) being launched in the market and vehicles in stock waiting to be sold.
Mounting Inventory, Sluggish Demand
One study of the total stock control and the following points should lead you to understand that their stock is out of control at Tesla. As of now, all the dealerships around Sweden are still holding the older model of Model Y, which was produced more than two months ago. At the same time, the new Model Y AWD, which is more suitable for testing in Sweden, has not taken off.
Whilst Tesla is facing a very sharp decline in sales in Sweden, the signal in the performance of Tesla cars in other European countries is very mixed. Notably, Tesla saw an increase in its sales figure by 51% in Italy, which marked one of the most significant recovery rates in the area. New investment has escalated in the country, quite possibly due to low prices offered and attractive incentives due to taxation, alongside the fact that such protests do not significantly affect the market.
One has to note that this contrast represents the scattered structure of Tesla’s presence in Europe. Tesla’s sales in France are also declining, though they are not in the same manner as in Sweden. Some experts reasoned that Belgium may be less affected because the problems in France may not be political controversies but increasing domestic competition and adjusted EV subsidies. Chinese-owned brands dominated EV sales in February this year.
On the one hand, Italian consumers are increasingly showing an interest in Tesla, while on the other, the Swedish market does not express the same interest even when new vehicles are in stock and new models are available for purchase. It highlights how specific regional feelings, political affiliations, as well as local attitudes are starting to define the firm’s position in Europe.
New Models Fail to Reignite Interest
Tesla had a good expectation that the new Model Y AWD would give Tesla the much-needed ground in Sweden because AWD cars perform well in winter and on rough terrains. Yet, the outcomes did not meet the anticipated outcome. Not even the enhancements, such as the promise of same-day delivery, have been able to influence buyers.
Tesla is expected to introduce the Model Y RWD next month, but generally, the expectations are not high. RWD type is less popular in the Swedish market compared to AWD, which dominates the EV market in this country.
This was explained by another analyst who was of the view that “launching the RWD variant here feels out of step with local demand.” In any case, it is impossible to turn the tide upside down, as it were.
