In the first half of 2025, Tesla became the top-selling battery electric vehicle (BEV) brand, an unprecedented milestone in electric mobility in Europe. The Tesla Model Y has also become the most popular electric car on the continent.
So far, the Model Y has been selling consistently more than any other Tesla model in terms of monthly sales in June, and it is currently ranked as the top-selling model year-to-date in key European markets, helping Tesla to firmly maintain its leadership despite the growing competition and a recently politicized discussion of electric vehicles.
Tesla’s Continued European Ascent
The performance is particularly noteworthy because Tesla has been performing well in Europe despite the tailwinds experienced by the EV sector over the past few months. A slowdown in overall uptake of electric vehicles, growing regulatory oversight, and opposition to emissions-related laws by several EU member states on political grounds have made it a tough environment. But Tesla has not just stood the storm; it has ridden the wave.
🚨BREAKING: Model Y is the #1 best-selling EV in Europe for the first half of 2025 🇪🇺🏆
Despite criticism and political noise, Europeans are still buying Teslas. pic.twitter.com/T5JJxvrNIB
— Muskonomy (@muskonomy) June 14, 2025
Tesla Model Y has proved very popular with European buyers with its combination of range, performance, and practicality. It looks great both in the city and with the family, and the fact that Tesla keeps updating the software and Autopilot features, as well as expanding the coverage of the Supercharger network, only adds to its popularity.
Aggregated data of countries that report daily changes in registrations, including Germany, the Netherlands, Norway, and Sweden, show that the Model Y was the top-selling BEV in June and in the first half of the year. The Model 3 sedan was right behind at #2 in the year-to-date BEV rankings.
Model Y Tops Monthly and Half-Year Rankings
Not only was Model Y the best-selling electric car of the month, but it also passed its competitors to become the cumulative leader of the first half of 2025. It is a significant milestone in the history of the vehicle that has already been ranked in the top position in terms of sales throughout the world, but this time, it has the title of Europe all to itself.
The Model 3, which received a major refresh in late 2023, continues to perform well, with high demand despite the growing competition from European and Chinese automakers.
European EV Landscape in Transition
The European EV market in general is developing fast. Tesla maintains a considerable advantage, but the competition is closing in, including such automakers as Volkswagen, BMW, Hyundai, and BYD. Nevertheless, the brand strength, technology leadership, and infrastructure investment Tesla enjoys continue to provide it with a competitive advantage.
It can be stated that, in the second half of 2025, when the automotive industry will have to maneuver in terms of changing policies, prices, and customer moods, everyone will be looking at the reaction of the market. Yet, at present, one thing is certain: European buyers continue to purchase Tesla models- and in larger quantities than ever.
