Tesla has officially reintroduced its free Full Self-Driving (FSD) transfer program. This comes after a relatively low sales period for the company, as it seeks to boost sales by gaining customer loyalty. This is the fifth time this incentive has been offered. Tesla initially introduced the FSD transfer option in mid-2023 in response to customer demand.
Although Elon Musk said that each offer would be a “one-time amnesty,” the program has been introduced multiple times due to requests from owners who have purchased the FSD package and have yet to utilize its capabilities.
Tesla Reintroduces Free FSD Transfers
Now, the latest move is a strategic response to counter the sales slowdown and increased competition in the electric vehicle market. Musk has acknowledged that Tesla is currently experiencing a “notably lower” sales trajectory, emphasizing the need for such initiatives.
Tesla’s FSD package is one of the company’s most valuable offerings, promising a future where vehicles can drive themselves without any human involvement. The package offers advanced driver-assist features, such as auto parking, automatic lane changes, smart summon, etc.
With this new Free FSD Transfer Program, Tesla owners who have already purchased the FSD package can easily transfer it to a new Tesla vehicle without repurchasing the software, which costs around $12,000 to $15,000. This is a very significant step and a relief to current Tesla owners who might be looking to upgrade to a newer model.
The transfer is currently applicable to the purchase of Tesla’s Model S, Model 3, Model X, and Model Y. To avail of this offer, customers must take delivery of the new vehicle by December 31, 2024. The reintroduction of this program is a major deal for multiple reasons. For starters, the FSD package is a big investment, and because of this, many users might hesitate to invest in a new vehicle if they have to pay for the FSD package again.
Now, the ability to transfer the FSD package from their old car to the new one without any additional cost will boost the sales of newer models. Although the old vehicle will lose access to FSD features, it can still use basic Autopilot functionalities.
Owners do not need to trade in their old vehicles; they can simply contact their local Tesla delivery center to initiate the process.
Conclusion
The reintroduction of Tesla’s Free FSD Transfer Program is a strategic move that will benefit both the company and its customers. Owners who have already invested in FSD and are looking to buy a new vehicle can take advantage of this opportunity to upgrade without repurchasing the software they already paid for with their previous vehicle. For the company, it is a way to drive new sales and maintain a strong relationship with its existing Tesla owner base.
