South Korean multinational automotive manufacturing mammoth Hyundai has announced its own sub-brand called IONIQ. IONIQ will be Hyundai’s EV manufacturing wing and upon launch they have already confirmed not one, but three new electric cars to its portfolio within the next four years, this is big move by Hyundai.
The IONIQ name is not new for Hyundai, the company already has an electric sedan called the IONIQ is its fleet. Hyundai sells the IONIQ in three powertrain guises, there is an all-electric version (BEV), then there is a plug-in hybrid (PHEV) and a standard Hybrid, Hyundai has made sure that there something for every type of IONIQ consumers. The IONIQ sedan, even though it did not become a worldwide phenomenon like a Tesla, found some moderate levels of success. It was mainly praised for its efficiency of its all-electric version.
Statements from Hyundai
Hyundai is taking the name of its car and has created a subsidiary named the same. Hyundai’s executive vice president and global chief marketing officer Wonchong Cho said during the launch “The IONIQ brand will change the paradigm of EV customer experience. With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle”. Hyundai made an announcement sating its intention to launch IONIQ as a brand dedicated to building electric vehicles. The company said “Hyundai Motor Company today announced the launch of its new IONIQ brand dedicated to battery electric vehicles, opening a new chapter as a leader in the era of electrified mobility. Under the IONIQ brand, Hyundai will offer customer centric EV experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’.”
IONIQ is set to adopt Hyundai’s Electric Global Modular Platform (E-GMP), which the company has claimed that will provide its EVs fast charging capabilities and plentiful driving range.
Hyundai hasn’t released extensive details about the cars that will be made under IONIQ brand. They have only revealed its names and body type of the EVs. They are following a fairly straightforward naming pattern using simple numbers. The SUV will be designated with odd numbers and sedans will be given even numbers.
IONIQ 5 – CUV
The first model is reportedly a midsize-electric CUV which is based on the concept EV 45 that was previously showcased at the Frankfurt International Motor Show (IAA) back in 2019 as homage to its very first concept car. The IONIQ 5 designers have taken inspiration from the past and have integrated it with ultra-modern parametric pixels. These parametric pixels is said to be a unique design element that Hyundai designers are very keen on incorporating into future IONIQ models. This will the model with which the IONIQ brand is set to kick-off production, they have played their cards well by launching the ever-so-popular SUV, which is all the craze now.
IONIQ 6 – Sedan
Following the IONIQ 5 CUV will be IONIQ 6 sedan, this is reportedly going to launched in 2022. It is based on the company’s latest concept named the ‘prophecy’. Further details regarding this sedan will be revealed in the future.
IONIQ 7 – Full size SUV
Last but certainly not the least is the IONIQ 7 which is a full size large SUV, this maybe the company’s flagship product, however the IONIQ 7 will only be launched in 2024 and we hope it will be worth the long wait. Hyundai hasn’t yet revealed a concept image of the IONIQ 7 like the 5 and 6, we think its design is still in works. From the only image they released nothing much can be said about the 7’s basic design or size.
Hyundai hasn’t released any information about the specs of these vehicles, we can predict more information might be released by the end of this year. Hyundai, will its IONIQ EV brand is planning to take the EV market by storm, but this no surprise as almost every other manufacturer is doing the same owing to higher consumer demands and stricter emission norms that is being placed on passenger cars.